The 7 Basic Concepts: Consuming
The individuals consume goods and services to meet their needs and desires. Usually their disposable income is limited and thus the majority of people are not able to buy all the goods and services they desire and thus they have to choose.
People can improve their financial well-being by increasing their knowledge, so that they can make the right decisions, acting as smart consumers. Such efficient behavior requires short and long-term financial planning, information gathering, analyzing and prioritizing needs and desires, and drafting an appropriate budget.
A guide to the above process could be the Maslow’s hierarchy of needs theory.
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